In Egypt, both the national family planning program and the privately operated social marketing program, Family of the Future (FOF), are currently being reorganized. The Population and Family Planning Board, orginally charged with the responsibility of overseeing the national family planning program, was replaced by the newly created National Council. The reasons for the change and the type of program changes which will ensue from this organizational change are unclear. The FOF recently adopted a new management organizational structure, implemented a computerized management and information system, and initiated a staff training program. The management of the program's product line is now divided into 3 sections. There are separate sections for IUDs, barrier methods, and hormonal methods. Each section is responsible for developing a marketing plan for its products and overseeing the distribution of its products. The management staff is now provided with management skills training. To date, 9 managers have received training in management techniques in the US at George Washington University. Personal computers are being installed at the FOF office in Cairo. The system will be used to keep tract of inventory, volunteer activities, and product distribution and to handle accounting procedures. These innovations are expected to facilitate the handling of planned changes in FOF's product line. FOF will begin selling surgical gloves, as a supplemental item for its currently marketed IUD kit, and pregnancy testing kits for use by physicians and hospitals. Other anticipated introductions include Depo Provera, an injectable contraceptive, the new Ortho vaginal tablet which will replace the currently marketed Annan vaginal tablet, and possibly, the implant contraceptive, Norplant. Triton is currently under contract with the US Agency for International Development to provide technical assistance for the FOF program. This contract is due to expire in December, 1984, and a contract renewal decision is still pending. In 1984, FOF opened its 3rd regional office. The new office is located in Assiut in upper Egypt.

来源：Social Marketing Forum 1984 年 1卷 5期